A payment gateway authorizes credit card payments for your ecommerce site. As you can imagine, choosing the right one is incredibly important. After all, it’s an integral part of how you get paid for your goods and services. The best account providers offer more than simple payment software: they offer payment gateway integration for your whole website.
Shopping Cart Compatibility
One of the most important aspects to look for is shopping cart compatibility. The digital shopping cart is where customers place items they want to purchase. You need uninterrupted communication between your shopping cart, your website, and your payment gateway.
The best merchant accounts offer payment gateway integration for every major shopping cart program. You don’t want to waste valuable time and resources getting your shopping cart and payment gateway to communicate; your account provider should facilitate the connection for you.
Seamless Checkout Experience
When your shopping cart software and your payment gateway are fully integrated, you provide your customers with a seamless checkout experience. Your ecommerce site is designed with user experience in mind. When customers visit your site you want them to complete an action; to purchase goods and services from you.
With proper payment gateway integration, you’re able to offer your customers a seamless checkout experience. If the checkout experience is complicated or muddled, customers are more likely to abandon their shopping carts and move on to another website. However, if the experience is seamless and simple, you increase the probability that they will finalize their purchase with your business.
Management
Payment gateway integration creates a seamless, easy to use payment interface for your customers. But it also provides you with tools and resources you need to run your business. The right account provider should also help you create and maintain a customer database, provide detailed reporting, and offer tracking software. Your payment gateway facilitates payment, but it also provides you the opportunity to understand and analyze the trends of your business.
Security
Your payment gateway provides security for you and your customers. You want to choose a provider that offers state of the art safety measures to keep sensitive information protected. This gives your customers the peace of mind they need to shop with you and keeps them coming back for more. Good account providers ensure that your payment gateway is well protected with complex data encryption algorithms and other security features.
Choose Allied Wallet
Your payment gateway helps your business accept and process credit card payments. You want to use an account provider that makes payment gateway integration quick and easy. That way you can focus on what you do best: provide great service and products for your customers.
At Allied Wallet, we specialize in customized payment processing solutions for your ecommerce site. Call us today to discuss your payment gateway needs and find out how Allied Wallet can help you integrate your website, shopping cart software, and payment gateway.
