With the proliferation of new technologies and the advent of new companies, APAC’s payment industry has become the global hub for innovation. From providing highly effective data security measures such as tokenization to introducing chat apps for seamless mobile payments, the payment industry is constantly striving to bring something new to the table. While this constant pursuit of innovation has brought about positive changes for customers, it has also increased competition among organizations, prompting them to create sustainable competitive advantages to outperform their competitors.
